L'Oreal Paris Preference Hair Color

Item: 239843015
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  • Light Natural Blonde
  • Dark Blonde
  • Amber Brown
  • Natural Blonde
  • Medium Golden Brown
  • Medium Blonde
  • Soft Black
  • Light Ash Brown
  • Golden Blonde
  • Dark Brown
  • Dark Mahogany Brown
  • Light Brown
  • Light Golden Blonde
  • Medium Brown
  • Ultimate Black
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    Product Overview
    L'Oreal Superior Preference Hair Color - the gold standard in luxurious permanent hair color since 1973, with a new and improved fragrance. The Superior Preference at-home hair coloring kit delivers luminous, fade-defying hair color. L'Oreal pairs their translucent gel hair dye formula with an exclusive Care Supreme Conditioner to help keep your color vibrant and leave you with silky, shiny hair. Whether you desire blonde hair, brown hair, black hair or red hair, Superior Preference has an at-home solution for you. Superior Preference is available in 49 luminous shades that range across a wide spectrum of different tones. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.

    Product Features:

  • L'Oreal Paris Superior Preference hair color is the L'Oreal true gold standard of color and shine, since 1973
  • Fade-defying color for up to eight weeks and shine system creates a rich, long-lasting color spectrum
  • Available in over 50 luminous shades, ranging a wide spectrum from champagne blonde, to rich brown and deep red
  • Includes L'Oreal's color protective Care Supreme Conditioner formulated with Camelina Oil, anti-oxidant Vitamin E and UV filter
  • Each Superior Preference hair color is crafted to show infinite tones and reflect, so you can find your own Superior Preference signature
  • Includes hair color, 2 pk.


  • Instructions for Use: Instructions Vary By Shade. For Complete Instructions, Please Refer To Package Insert Located Inside Hair Color Box.